When you're trying to sell an idea to a potential investor, you'll need to craft the pitch-perfect executive summary. Here's how to write one that will get your.

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Understand that an executive summary is a short review of a business document. 'Short' and 'review' are key words here. The executive summary is not going to be comprehensive in any way, nor will it be a substitute for the original document.

An executive summary should never be longer than 10% of the original document. Shoot to have it somewhere between 5% and 10%. An executive summary is different from an abstract. An abstract gives the reader overview and orientation, while an executive summary gives the reader more of a summary. Abstracts are more commonly written in academia, while executive summaries are used more for business purposes. Use graphics, bullet points, and headings if the document is easier to skim that way. An executive summary is not an essay; it doesn't need to be long blocks of text.

If they enhance understanding or make the summary more skimmable, it's okay to use:. Graphics.

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A well-placed graphic illustrating the precise nature of the client's problem could drive home the point of the summary. Stimulating the visual sense is often just as effective as their analytical sense. Long lists of information can be broken down into more digestible bullets. Organize the themes of the summary, if necessary, by heading. This will help orient the reader as they dive into the summary.